How do you create print-ready PDF files?
Are you unsure what is involved in getting a file ready for printing before it goes to a print shop - ours, for example - and becomes a printed matter? Then read on, because there are a few things you need to do to get the best results. And of course, remember that a graphic designer can always lend a hand in getting the file ready.
Cutting marks
Remember to add crop marks to your printed matter. The crop marks show where the edge of the layout goes, which is especially important on layouts where there is no clear edge - for example, business cards with information and logo on a white background.
If the subject goes all the way to the edge, for example images or backgrounds, you need to insertbleedcrop marks. This means that you need to let the subject go slightly over the edge and then add the crop marks slightly inside the subject. This way you avoid a narrow white edge on your printed matter, as it is impossible for the printer to cut 100% accurately.
A rule of thumb is that you should use 3mm bleed, but ask your printer if you want to be absolutely sure.
Dissolution
Your PDF file needs to be converted in high resolution. This is especially important if the layout contains images, illustrations or similar. Aim for a resolution of at least 300dpi. That way you don't risk being disappointed with a blurry and pixelated result. Therefore, you should also be careful when using images directly from the web, as they will often be in a very low resolution.
Color profile
Color profiles are a complicated subject, but you can count on the printers to get it right. For example, if you submit a print-ready file to us, the printer will go through a long checklist to make sure the printed matter looks just right. And if you want the file to be made print-ready directly at the printer, a technical prepress specialist will ensure that the right color profile is used.
At Johnsen, you can also get a preset that makes it easy for you to generate a PDF with the correct settings and the right color profile. We have a number of different color profiles that are adapted to our printing machines and the different types of paper qualities.
You can read more about color profiles here.
Other things your print shop wants to know
In order to create the beautiful printed matter you're eagerly waiting for, your print shop needs a little more information from you.
The format
The printer needs to know what format your printed matter will be printed in. Should it be A4, A3, B5 or some other special dimensions? And if you're not sure about the paper sizes, you can always get help from the printer. You can also read about formats here
Tap on one or two sides
Should the printed matter be printed on one side or on both sides of the material? Often the printer will write it as 4+0 (print on 1 side) or 4+4 (print on both sides).
Paper types
The type of paper you use for your printed matter has a big impact on what the material signals to the recipient. For example, if you want to appear professional and successful, we don't recommend that you choose thin 90 gram paper.
There are many, many different types of paper, and here the printer can draw on their expertise to help you make the right choice.
Ventriloquism
If you need to produce folders or other types of materials that need to be folded, you need crease lines. That way you can be sure that the fold (or crease) will be in exactly the right place. The fold line will often be placed outside the format in the bleed area or marked with a pantone color.
Are you going to the pressure start?
If you need to produce a large number of print products or if the print job is complicated, you can attend a print start. Here you'll see your print job come to life together with the printer and your project manager, and there's an opportunity to make final adjustments, such as color adjustments, to ensure the final result is perfect.
