Scorecard
On our product scorecard, you can see how our product line performs across the five categories of the Cradle to Cradle Certified® Product Standard, which together assess a product’s circularity and sustainability performance.
Because materials matter
What are our printed materials actually made of—and what impact do these materials have on people and the environment? By focusing on the chemical composition of these materials, GreenPrint by Johnsen works to promote greater transparency, better material selection, and fewer problematic substances.
When Pressure Becomes Part of a Circuit
At Johnsen, we incorporate circularity right from the very first considerations regarding materials and design. We explore how we can create printed materials that not only have value in the here and now, but also have the potential to be incorporated into new cycles.
From Energy Consumption to Emissions
At Johnsen, we look not only at the finished product, but also at how it is produced. Energy consumption, emissions, and the use of renewable energy are therefore an important part of our efforts to reduce our impact on the climate and air quality.
Responsible Water and Land Use
Water and soil are valuable resources that we must protect. At Johnsen, we work to understand and reduce the impact our production has on the aquatic environment and soil—including by focusing on water consumption, chemicals, and production processes.
Responsibility is also about people
At Johnsen, responsible production isn’t just a matter of materials and the environment. It’s also about the people who are part of our company and our value chain. That’s why we’re committed to fair working conditions, human rights, and responsible business practices.
GreenPrint by Johnsen
Our product line with C2C certification
GreenPrint by Johnsen is our line of printed materials that meets the most stringent, internationally recognized environmental standards. We are only the 11th printing company in the world to have achieved this certification.
When you order printed matter from the GreenPrint by Johnsen product line, you know that everything from the choice of biodegradable materials and raw materials to working conditions, production and distribution to finished product and recycling is under control.
Paper, printing inks, and adhesives are manufactured under socially responsible conditions. Substances that are potentially harmful—to nature, people, and animals—have been removed from the product line.
Cradle to Cradle is an international standard for products that are safe, circular, and responsibly manufactured—regardless of industry or materials. The program is scientifically grounded, and the certification is designed to encourage a more circular approach and mindset within companies.
Johnsen Print & Digital Media er Cradle to Cradle Certified® Bronze
Case Study: Green Power Denmark
When a brick-and-mortar store needs to align with a green agenda
Green Power Denmark is working to accelerate the electrification of Denmark with green electricity. It was therefore only natural that the organization wanted to take a critical look at its print member magazine, *Naturlig Energi*, and ensure that the publication better reflected the organization’s own green identity.
The magazine was already printed on FSC®-certified paper, but with an Cradle to Cradle Certified® print solution, Green Power Denmark was able to take its documentation to the next level.
Among other things, the certification evaluates materials, chemicals, circularity, and social conditions, thereby providing a stronger basis for choosing printed materials with a proven track record of responsibility.
For Green Power Denmark, the decision was therefore not about whether or not to go with a print edition, but about choosing a print edition with greater transparency and a more solid foundation of documentation. When *Naturlig Energi* reaches its members, it must align with the organization’s message about the green transition—including in the way the magazine is produced.
This collaboration demonstrates how certifications, material selection, and consulting can make a tangible difference in a client’s ESG efforts.
For Green Power Denmark, this means a member magazine that not only promotes the green transition but is also produced with a greater emphasis on documented consideration for materials, people, and the environment.
"For more than 70 years we have been a bunch of paper nerds. We're proud of our profession and we want to help ensure that everyone can communicate more responsibly when it comes to print media"
