The challenge
Håndverksgruppen contacted us because they wanted to create a strong visual expression for their large internal leadership conference at Comwell in Nordhavn.
The organization is one of Northern Europe's leading players in the surface industry (with services in masonry, painting, tiling and flooring).
The themes of the internal conference were strategy, networking and future actions in the Craft Group.
Desire
We had to create a physical environment that would inspire collaboration and dialog between participants - and focus thoughts on the conference themes.
Solution
Through many different materials and media, we created a visual experience of strong team spirit and an important joint project.
In practice, Bureauet in Aarhus designed a creative campaign concept - based on Håndverksgruppen's identity and design line.
Parts of the concept became elements on large screens - other parts we developed as printed material for the conference; produced, packaged and distributed from Johnsen's head office in Grenaa.
Materials for the conference
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Printed 254 t-shirts with messages on the chest
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Designed 35 animated slides - also with interactive elements
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Made 230 keyhangers with name cards - incl. overview of the day's program
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Produced 11 signs in Re-Board material
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Created one unified press wall with logos and names of all Craft Group members
