PRODUCTION AND LOGISTICS FOR COOP Denmark's CHRISTMAS CAMPAIGN 2025

Coop Denmark combined two large Christmas universes into one nationwide campaign for Kvickly and SuperBrugsen. The task required high volume, many types of materials, and logistics that could keep track of the details. Johnsen was responsible for the entire production and distribution from start to finish.

For this universe, we produced a complete POS setup that could be implemented uniformly in all stores. It included several different materials and formats, including contour-cut figures, ceiling signs, and shelf talkers.

The second part of the campaign had its own visual universe with classic Christmas elements.

Here, we produced ceiling signs, double-sided window stickers, and flag garlands at our own paper flag factory (the only one in the Nordic region). All materials were packed in 289 individual packages for COOP Denmark's stores and delivered to their central warehouse.

Johnsen ensured that the materials arrived correctly, complete, and ready for use. In addition to the operational part, we advised Coop Denmark on possible solutions so that the campaign could run smoothly in the store environment.

Among other things, we used space-saving folding techniques for some of the elements, as this makes a big difference when we want to reduce production andshipping costs.