Idea, layout and production of effective POS materials for Fazer Denmark

"Dumle, School Chalk, Turkish Pepper and all the other well-known classics"

When a brand like Fazer Denmark wants to maintain and expand awareness of their products - and boost sales - POS is an obvious choice.

We help them with that.

With well-designed POS materials, customers are exposed to the products in the actual buying situation in the store. Studies show that this measurably stimulates impulse purchases.

Our advertising agency , Bureauet, has developed and laid out eye-catching and effective POS campaigns for Fazer Denmark.

At Johnsen, we have produced the physical materials, such as ellipses, dumpers, shelf displays, and pallet wraps. All of these are printed with a quality and level of detail that showcase the Fazer brand in the best possible light—making it instantly recognizable and razor-sharp on the store shelves.

Easy to pack, transport, set up and stock

At the same time, all the POS materials in the Fazer campaign are easy to pack, transport, set up and stock. Fazer Denmark gets maximum flexibility in relation to the physical dimensions of individual stores. Regardless of size and layout, the POS material always matches.

The result

The result is a unified brand universe - from the creative, eye-catching design to the tailor-made, pre-printed materials - that creates eye-catchers, interest and increased sales of Fazer Denmark products.