From idea to ice cream sales: The overall experience elevates Premier Is’ brand

Since the start of the 2025 season, we at Johnsen have been responsible for Premier Is' entire sales and campaign universe. From the very first design brief to the finished production, packaging, and distribution, we have ensured that all materials are woven together into a strong common thread that supports Premier Is' unique brand identity.

Together with Johnsen's own advertising agency, Bureauet , we Bureauet developed and refined a visual concept that hits the mark precisely where ice cream is tempting – in shops, ice cream kiosks, stalls, and restaurants across the country. Our task has been to create promotional materials that not only attract customers' attention, but also make it easy and effective for retailers to sell more.

The versatile range of both standard and customised POS materials is designed with a focus on quality, user-friendliness and flexibility. That's why they are all easy to handle, set up and take down again – whether in small kiosks or larger retail environments. We are proud to contribute to making Premier Is' products irresistible and always true to the brand – from the first glance to the last bite.