Flexible campaigns with impact in the retail market

At Johnsen, we have developed and produced POS materials for Capri-Sun's Danish distributor, covering the entire retail market – from small local shops to large chains. In close collaboration with Johnsen's advertising agency Bureauet , we Bureauet created campaigns that combine flexibility with a strong and recognizable visual expression.

The materials are designed to be adaptable to different stores' needs and space constraints, while maintaining Capri-Sun's brand identity. Flexibility and user-friendliness have been key words in the development process, so that the campaigns are easy to implement in practice – for increased visibility.

Close collaboration with Bureauet that campaigns are not only visually impressive, but also targeted and effective in terms of creating visibility and increasing sales. The result is campaigns that make a real difference for distributors, retailers, and end customers—and that strengthen Capri-Sun's position in the Danish market.