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What is uncoated paper?

Uncoated paper is paper with an untreated surface, most often seen on postcards or letterhead. Because uncoated paper is 'open', it is easy to write or print on afterwards. For a more rustic, raw and classic look, uncoated paper is often used. This type of paper is particularly suitable for printed matter with a lot of text. However, there is also a trend towards using uncoated paper for printed matter with images, although it gives a more matte and dusty look.