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What is partial varnish?

Partial varnish is a method of applying varnish to selected areas of the printed matter. This allows you to emphasize certain elements, such as a logo. With partial varnish, you will not only see a difference, you will also feel a difference when you touch the printed matter - for example, if the headline on a magazine cover is highlighted with a glossy varnish while the rest of the page appears matte, you will both see and feel the difference.